Instant lead response · Law firms — Every inquiry gets an answer in minutes, day or night
Instant lead response for law firms replies to web forms, directory leads and ad inquiries within minutes, by text and email. It asks the practice area and any court dates, offers a consultation link with the right fee, and gives intake the full thread. It never comments on the merits of the case.
Website inquiry · reply sent
11:40 pm · contact formVisitor: My work visa expires in the spring and I'd like to discuss my options.
Firm (automated): Thank you for contacting the firm. This is an automated reply. What is your current visa type, and its expiry date?
Firm (automated): An attorney will review your situation at a consultation. Pick a time here: example.com/book. Respuesta en español abajo.
Visitor: Booked Thursday by video. My visa type is H-1B.
Why it matters
Why law firms add this
Someone who fills in a contact form at night is often filling in several. The firm that replies first and makes booking easy usually gets the consultation.
Intake staff can't reply at 11 pm, and a generic auto-reply doesn't move anyone forward. A reply that asks the right question for their practice area and offers real consultation times does.
Example · illustrative
An immigration firm's website form overnight
At 11:40 pm a woman fills in the contact form on an immigration firm's website. She writes that her work visa expires in the spring and she wants to discuss her options. She gets a reply by email and text, in English and Spanish, asking her current visa type and its expiry date. It offers consultation times and says an attorney will review her situation, without commenting on her options. She books a paid video consultation for Thursday, and the lead appears in Lawmatics with the thread.
How it works
Step by step
- Starts whenA new inquiry arrives from the firm's website, a legal directory, Google or an ad
- 1Step 1Capture the leadName, contact details, message and source are saved to the intake system.
- 2Step 2Send a fitting replyAn automated text or email names the practice area and asks about court dates or deadlines. It gives no legal advice.
- 3Step 3Offer a consultationThe reply includes a booking link with the consultation types and fees for that practice area.
- A person decidesAlert intakeThe intake coordinator sees the lead and the thread, and decides when to call. An attorney runs the conflict check before the consultation.
By hand today
- Form submissions sit in the firm's inbox until someone checks it.
- Leads from the website, Avvo and Google arrive in different places.
- The first reply often reaches the person after they've booked with another firm.
With the automation
- Every inquiry gets a reply while the person is still searching.
- The reply asks the case type and any court or filing deadline.
- Leads from every source land in one intake list.
- Intake staff pick up conversations that already have the key facts.
What it handles
What it does alone, and what it hands over
Replies on its own
Within minutes, by text and email, in the client's language, naming the practice area.
Asks on its own
Case type, county and any court date or deadline.
Books
A link to consultation types and fees for that practice area, paid where you require it.
Hands to intake
Every lead and thread, with urgent dates flagged.
What stays with people
- Intake decides when to call and who takes the consultation.
- An attorney runs the conflict check before the consultation.
- The firm approves every message and fee mentioned.
Systems it connects to
- Lawmatics
- Clio Grow
- MyCase
- Calendly
- CallRail
- Gmail
Rules to know. Replies give no legal advice and say that an attorney will review the matter. Texting requires consent or a registered business number under US messaging rules.
Cost
Typical cost for law firms
Typical ranges as of October 2026. Not a quote.
Ready-made tool, set up by us
An existing platform on your own account, configured for your business.
- Setup, one timepaid to Lorryn
- $750–$1,500
- Tool subscriptionpaid to the provider
- $15–$75 / month
Fits when your process matches what the platform already does.
Custom build
Built around how you work, with no platform subscription. You own it.
- Build, one timebasic version to full version
- $2,000–$5,000
- Running costshosting and usage, on your accounts
- ~$25–$100 / month
Fits when your systems, rules or exceptions don't match a ready tool.
Optional Automation Care: $125 · $250 · $375 / month
1, 2 or 3 hours of support a month, with monitoring and alerts included. Without it, you run it yourself after handover.
Typically works with Lawmatics, Clio Grow, MyCase, Calendly.
Booking into or writing to Clio Grow adds up to $500 to the ready-made tool (often a built-in feature) and $500–$1,500 to a custom build.
Your price depends on volume, the systems involved and how many exceptions need a person. Our team confirms a fixed price before any work starts.
FAQ
Questions owners ask
Your website forms, Google Business Profile messages, legal directories and ad lead forms, wherever they can send leads by email or API.
Yes. It replies in the language the inquiry came in, or in both English and Spanish.
No. It collects facts, offers a consultation and says an attorney will review the matter.
In your intake or case system, like Lawmatics or Clio Grow, with the source and the full thread.
This answers written inquiries. An AI receptionist answers phone calls. Many firms use both, with the same intake questions.
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